A history of advertising

History of advertising Bronze plate for printing an advertisement for the Liu family needle shop at JinanSong dynasty China.

A history of advertising

Salesmen, well-trained, well groomed, well versed in the art of selling went out in "spanking rigs, drawn by beautiful horses" into the roads, byroads, fairs, country gatherings, church socials, and parties to advertise theirproduct.

First came team-drawn wagons, to be followed by smart auto-cars. Pictures, posters, and billboards over the American landscape, as well as page ads in magazines, carried the Jell-O Girl and the six delicious flavors into the American home.

InPeter Cooper dabbled with and patented a product which was "set" with gelatin. Suffice it to say, it never did "jell" with the American public.

InPearle Wait, a carpenter in LeRoy, was putting up a cough remedy and laxative tea in his home. He experimented with gelatine and came up with a fruit flavored dessert which his wife, May, named Jell-O. He tried to market his product but he lacked the capital and the experience.

The buyer already had some success in manufacturing and selling. He was one of the best known manufacturers of proprietary medicines. Life was not easy for the boy, but no job was too menial for him, because in his mind every opportunity was a step toward his goal.

By he was making composition balls used by marksmen for target shooting. Then he engaged in the manufacture of a composition nest egg with "miraculous power to kill lice on hens when hatching. On September 9, he purchased the name and the business of Jell-O from Mr.

The bill of sale bears the name of Everett W. Sales were slow and disheartening for the new product, but income from Grain-O remained steady. One day in a gloomy mood "O. This story is vouchsafed by George McHardy.

Jell-O prospered and the consensus of the townspeople is carried in a colloquial expression heard in town - "Grain-O, Jell-O, and Nico.

A history of advertising

Humelbaugh followed by Frank LaBounty. These men began the distribution of recipes and samples in In some years as many as 15 million booklets were distributed. In her right hand the little girl held a teakettle and in her left a package of Jell-O. The purpose of this change was to protect the value of Jell-O as a trade name by closely identifying it with the business.

The intent was to keep it from becoming a common noun. The officers in just before it joined with Postum were: Succeeding years saw Jell-O change from a hand-packaged business to a highly mechanized factory, and become one of LeRoy's most important industries. The search for new products and unique advertising and merchandising break-throughs developed a phenominal record.

And so the little Jell-O package which was born in LeRoy in grew from childhood to adulthood. Jell-O left its hometown to make its way in the wide wide world in The first four Jell-O flavors were orange, lemon,strawberry, and raspberry.

Lime was introduced in Advertising may also be used to reassure employees or shareholders that a company is viable or successful.

A history of advertising

Modern advertising originated with the techniques introduced with tobacco advertising in the s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.

Ultimately, of course, commercial advertising aims to win sales, but some advertisements seek primarily to gain the reader’s attention or stimulate interest in hopes that purchases will follow.

On the other hand, repetitive ads for familiar products often aim to short-circuit the conscious consideration of . On only a handful of occasions in its year history has the hotchpotch of billboards at Piccadilly Circus been intentionally switched off during peacetime.

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A brief history of advertising - OpenLearn - Open University

a digital publisher of educational programming. Rock City's barns have been iconic roadside advertisements since Learn more about the history of these barns and the man behind them. Despite or because of its ubiquity, advertising is not an easy term to define.

Usually advertising attempts to persuade its audience to purchase a good or a service. But “institutional” advertising has for a century sought to build corporate reputations without appealing for sales.

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