Sources Introduction Pepsico is one of the two leading soda beverages brands in the industry.
Public Domain PepsiCo is the second biggest player in the global food and beverage industry. The company offers a diverse array of products. Intensive growth strategies outline how firms support their growth.
Cost leadership Broad differentiation PepsiCo uses cost leadership as its primary generic competitive strategy. For example, to compete against Coca-Cola products, PepsiCo offers low prices based on low operating costs.
The company also sometimes has special promotional offers with discounted prices. On the other hand, PepsiCo uses broad differentiation as its secondary generic competitive strategy.
PepsiCo implements market penetration as its primary intensive growth strategy. This intensive strategy supports business growth through increased sales, such as from a bigger market share.
For example, PepsiCo uses aggressive marketing to attract more consumers. A strategic objective linked to this intensive growth strategy is to minimize costs and prices to attract more consumers despite market saturation.
This intensive strategy requires offering new products to capture more consumers. For example, PepsiCo continues to develop products or variants of existing ones, such as low-calorie, reduced-salt, or low-saturated-fat variants of its food and beverage products.
PepsiCo applies market development as its supporting intensive growth strategy. This intensive strategy supports business growth by capturing new markets or market segments. For example, PepsiCo continues to expand its distribution network to reach the last remaining markets or segments, especially in developing regions.
However, market development is only a supporting intensive growth strategy because PepsiCo already has significant presence in all regional markets worldwide. The cost leadership generic competitive strategy enables PepsiCo to effectively use this intensive growth strategy through cost minimization despite additional investments used for expansion to new markets or market segments.
Configurations of governance structure, generic strategy, and firm size. Copyright by Panmore Institute - All rights reserved. Educators, Researchers, and Students:Here is the Marketing Strategy of Pepsi which uses mass marketing strategy to target the groups of the customers on basis of demography and geography.
Pepsico being present in more than countries and handling 22 brands in the food & beverages segment is the leading player in the market with their facilities across the globe. Pepsi designs their sales promotion strategies and advertisement campaign focusing on the target markets. They research for the need of people before make the ads.
Pepsi . PepsiCo’s intensive growth strategies enable the company to effectively use its generic strategy to maintain strong competitive srmvision.como’s success is an indicator of the appropriateness of these strategic directions, especially how the generic strategy supports competitiveness.
Here is the marketing mix of Pepsi that analyses the four P’s including product price, place, and its promotional strategies. Product Mix of PEPSI Product: Pepsi has a wide portfolio of products including beverages and snacks.
Pepsi refocuses marketing spend behind its big brands as full-price sales take a hit Soft drink maker admits that it hasn’t been able to sell as much at full price as rivals and is planning a “step up in investment” for advertising and marketing, ecommerce, data analytics and digital capability.
Marketing Strategy for Aquafina Essay - Marketing Strategy for Aquafina Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the AQUAFINA business plan a reality in the year